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Listen: Holidays are over, and we've landed in 2007. Now, it's instance to see if you're really ready for this year's even rougher and tougher Google AdWords combat zone.

If you can response 8/10 of the pursuing questions correctly, you're credible prepared. If you can't, you're in all probability going to be eaten up for luncheon by the more than up to date AdWords PPC sharks this year.

Answers are at the nethermost of the leaf. No peeking, OK?

Active models:

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1. Google AdWords allows the subsequent phrases in ad text;

a. 'Click Here'

b. 'Start Here'

One sample

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c. 'Look Here'

2. True or False? Google allows you to have a popup ad on your landing folio.

a. True

b. False

c. It depends

3. You should optimize your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the cost of your product or service in your ad manuscript is;

a. Recommended by Google

b. Not suggested by Google

c. Mandatory in spot on categories

5. Using your site's Home folio as a platform page for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, totally bad idea

6. What's a established effective way of ensuring your ad is displayed, when somebody searches for your competitor's products?

a. Bid on keywords that are your competitor's brand name cross or products

b. Use Dynamic Keyword Insertion

c. There is no court way to do this

7. Which of these should you study the focal weaknesses in the majority of today's Google ad campaigns?

a. Overbidding

b. Insufficient group of keywords to unique Google PPC ads

c. Weak headlines

8. The #1 situation in Google PPC grades can commonly be a inferior situation to aim for because;

a. It generates flooding traffic, but stinky grades when the perspective hits your platform page

b. It's oftentimes an impossible posting to achieve, as big advertisers have recognised a strangle-hold on that position

c. It removes the helpful 'pre-qualification' work performed by high configuration competitors' ads

d. All of the above

9. Which of the shadowing spoken language has investigating proven to be the most powerful at growing a ideal Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Having a go through keyword in your ad's show URL is well-tried to;

a. Increase your Google ad's Quality Score

b. Decrease your Google ad's Quality Score

c. Have no consequence on your Google ad's Quality Score

ANSWERS

1. B. 'Start here' is allowed (the other two aren't).

2. B. False. According to Google, 'We do not permit golf course to platform pages that make pop-ups when users enter upon or time off your platform page. We conceive a pop-up to be any window, careless of content, that opens in count to the unproved window.' (Yes, I do realise in that are way in a circle this - but we're not active to address around 'black-hat' force here).

3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR beside rafts of low-quality collection that doesn't convert, is ridiculous. But as well isn't having a elevated ROI and solitary one sound a day a excess of juncture too? Solution; hone for the precise mix of both.

4. A. Recommended by Google

5. C. Don't even think roughly it. Chances are your Home leaf does not have the trim content critical to mortal good as a platform leaf for your Google ads. Create a plain folio for all ad troop or else. Don't have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor's name linguistic unit or products

7. B. If your ad replacement matches the keywords exactly, infuse for a important strengthen in your Click-Through-Rate (CTR)! Keywords should always be built-in in your ad. If the painstaking keywords confirm up in your ads, they get highlighted in bold. In particular, try plus the particular keyword(s) in the ad's head.

8. D. All of the above.

9. C. Believe it or not, the word, 'killer' is evidenced to be a legitimate attention-getter in Google ads. Why? Who knows - but it building complex.

10. A. Having the turn upside down keyword in your ad's flourish URL is evidenced to impart your ad a good station strengthen - for free!

Did you pass? If you did, in good health done! For the pause of us, here's the foundation line:

If you impoverishment to elude decent Google's 2007 Least Likely to Succeed, maybe it's case to tap up on your Google AdWords skills. What are you ready for?